Fiona has a solid track record working it high-profile global businesses in digital media and consumer marketing. After 15 years of corporate career and moving to a new country, Fiona embarked on a mission to build a business that would allow her to utilize her talents and skills, help other people and create a healthy work-life balance.
Now Fiona is an indeependent social media & online marketing consultant and helps mumpreneurs to develop, implement and optimize their online marketing strategy. Her instagram account @fionaflintham is full of helpful tips about social media and you can learn a lot of new things even if you are a pro yourself.
Read Fiona's inspiring interview below!
Fiona, you left your successful career in big renowned corporations to start your own business. Was it a step you always wanted to make?
Do you think that one social media channel is enough for growing your business, or would you advise to use multiple channels at once? How much is enough?
You are a successful business owner and a mom, how do you find work-life balance?
When I left my corporate career in London my boss at the time asked me – “so what are you going to do with all your time Fiona”? At that moment I decided I would plan out my ideal day and enjoy every minute of it. I have a pretty structured week, which includes early mornings, meditation and yoga, some sports, time in the office mostly mornings, and three afternoons dedicated to my children who are 6 and 10 years old now. I’ve built a business that fits around my life and my priorities - so I can be there for my kids during the day, but I can also work with clients over Skype in the evenings if I choose. I often work on the weekend when my boys are playing rugby, so we mix it up and keep a flexible approach. One practice I stick to religiously is planning out my week on a Sunday night. I literally schedule every single thing that I want to get done the following week (with my @dailygreatness business planner).
I consider myself a lifelong learner – in the super fast paced world of social media it’s a crucial skill to keep learning and adapting to keep ahead of consumers. And yet I also believe in adopting some of the oldest practices around to keep our heads clear and enjoy the present moment. I’m a group leader in Switzerland for the woman’s network DrivenWoman (@drivenwomannetw) and have found huge inspiration from their core values, which they share globally on Instagram. When I’m looking for motivation I’ll turn to @ted for inspiring TED talks, @mikedooleytut for his brilliant notes from the universe and @headspace for reminders to be mindful.
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